Sections and blocks

Announcement bar

A slim bar above the header for one short message, with an optional link.

• Can be added with Add section
• Only in: header group
• Included by default in: Header group

Settings

• Text Text

  Default

  Add a short announcement

• Link (optional) Link

Tips

• Keep it to one line on mobile. About 40 to 60 characters fits most phones.
• Only announce offers you actually run, such as a real free-shipping threshold.

Footer

The bottom of every page, with an optional brand row (your logo or brand name with your tagline), up to six blocks (email signup, menus, text) and a bottom bar for selectors, social icons, Follow on Shop, payment icons and copyright.

• Only in: footer group
• Included by default in: Footer group
• Up to 6 blocks

Settings

Brand

• Show brand tagline Checkbox

  Shows your logo or brand name with the tagline at the top of the footer. Set the text in Theme settings > Brand.

  Default

  On

Country/region and language

• Show country/region selector Checkbox

  Shown only when the store sells to more than one country. Manage in Settings > Markets.

  Default

  On

• Show language selector Checkbox

  Shown only when the store has more than one published language. Manage in Settings > Languages.

  Default

  On

Social media

• Show Follow on Shop Checkbox

  Lets customers follow your store on the Shop app. Requires Shop Pay to be enabled.

  Default

  On

• Show social media icons Checkbox

  Add links in Theme settings > Social media.

  Default

  On

Blocks

Tips

• The brand row appears when you’ve entered a brand tagline in Theme settings > Brand and “Show brand tagline” is on. Leave the tagline blank to hide it.
• Social icons use the links in Theme settings > Social media. They’re hidden when no links are set.
• Payment icons follow the payment methods enabled in your store. Turn them off in Theme settings > Footer.
• Follow on Shop needs Shop Pay to be turned on for your store.

Header

Your logo or brand name, the main menu, search, account and cart buttons. On smaller screens the menu moves into an accessible slide-out drawer.

• Only in: header group
• Included by default in: Header group

Settings

• Show search Checkbox

  Default

  On

• Enable search suggestions Checkbox

  Shows product, collection, page, and article suggestions as shoppers type.

  Default

  On

Country/region and language

• Show country/region selector Checkbox

  Shown only when the store sells to more than one country. Manage in Settings > Markets.

  Default

  Off

• Show language selector Checkbox

  Shown only when the store has more than one published language. Manage in Settings > Languages.

  Default

  Off

Brand

• Show brand tagline Checkbox

  Shown next to the logo on screens 990px and wider, and hidden on smaller screens to keep the header clear. Set the text in Theme settings > Brand.

  Default

  On

Tips

• Choose the menu in Theme settings > Header. Menus support three levels, which show as dropdowns on desktop and expandable lists on mobile.
• The logo and its width are set in Theme settings > Logo. Without a logo, the header shows the brand name.
• The country/region and language selectors only appear when your store has more than one market or language.
• Your brand tagline (Theme settings > Brand) appears next to the logo on screens 990px and wider. It’s hidden on smaller screens so it never crowds the menu, logo or cart, and long taglines are shortened to two lines. Turn it off with “Show brand tagline”.

Featured product

A complete, shoppable product on any page, with its gallery, price, variant picker and buy buttons.

• Can be added with Add section
• Not available in: header group, footer group
• Included by default in: Home page

Settings

• Product Product

Blocks

Tips

• Use the blocks to choose what shows and in what order. The “View details” link takes shoppers to the full product page.
• It shows a placeholder in the editor until you pick a product.

Featured product band

A feature band that spotlights one product, with an image, text, a button and up to three short feature points.

• Can be added with Add section
• Not available in: header group, footer group
• Included by default in: Home page

Settings

• Collection Collection

  Uses the first product. Leave empty to use the theme setting Brand > Flagship collection.

• Image Image

  Leave empty to use the product's featured image.

• Eyebrow Text

• Heading Text

• Text Multi-line text

• Button label Text

• Feature 1 title Text

• Feature 1 text Text

• Feature 2 title Text

• Feature 2 text Text

• Feature 3 title Text

• Feature 3 text Text

Tips

• It uses Theme settings > Brand > Flagship product when set. Otherwise it uses the first product in the selected collection.
• Feature points with a blank title are hidden.

Hero

A large opening banner with an eyebrow line, heading, text, two buttons and an image.

• Can be added with Add section
• Not available in: header group, footer group
• Included by default in: Home page

Settings

• Image Image

  Leave empty to use the featured image of the first product in Brand > Flagship collection.

• Eyebrow Text

• Heading Text

• Text Multi-line text

• Button label Text

• Secondary button label Text

Tips

• Leave the image empty to use the featured image of your flagship product.
• The main button links to the flagship product (Theme settings > Brand > Flagship product). The secondary button links to the add-ons collection, or to all products.
• Keep the heading short. Two short lines read best on mobile.

Add-ons grid

A grid of product cards from a collection, each linking to its product page. Good for accessories, refills and add-ons.

• Can be added with Add section
• Not available in: header group, footer group
• Included by default in: Default product, Home page

Settings

• Collection Collection

  Leave empty to use the theme setting Brand > Add-ons collection (also used by the cart drawer cross-sell).

• Eyebrow Text

• Heading Text

• Text Multi-line text

Tips

• Leave the collection empty to use Theme settings > Brand > Add-ons collection, which also feeds the cart drawer suggestions.
• On a product page it automatically skips the product being viewed.

Comparison

A comparison table with up to three columns and one row per feature.

• Can be added with Add section
• Not available in: header group, footer group
• Included by default in: Home page, Product (flagship)

Settings

• Heading Text

  Default

  Compare

• Column 1 Text

  Default

  Option A

• Column 2 Text

  Default

  Option B

• Column 3 Text

  Default

  Option C

Blocks

Tips

• Keep values accurate and checkable. Policy rows such as warranty are optional, so use your real terms or remove the row.
• On small screens the table scrolls sideways instead of squeezing the text.

Feature grid

A heading plus a grid of short feature or benefit cards.

• Can be added with Add section
• Not available in: header group, footer group
• Included by default in: Home page, Product (flagship)

Settings

• Eyebrow Text

• Heading Text

  Default

  Why it matters

• Text Multi-line text

Blocks

Tips

• Three or six features make even rows on desktop.
• The section hides itself when it has no heading and no features.

Guarantee

A short reassurance band about returns, warranty or satisfaction, with an optional button.

• Can be added with Add section
• Not available in: header group, footer group
• Included by default in: Home page, Product (flagship)

Settings

• Heading Text

  Optional. Leave the heading and text blank to hide this band.

  Default

  Returns and warranty

• Text Multi-line text

  Placeholder. Replace with your real returns window, warranty, or satisfaction promise. Only describe policies your store actually offers.

  Default

  Returns window and warranty terms are listed in our store policies.

• Button label Text

• Button link Link

Tips

• The default text is a placeholder. Replace it with your real policy, or clear the heading and text to hide the band.
• Link the button to your refund or warranty policy page.

Logo list

A row of logos, for example retail partners or press mentions, with optional links.

• Can be added with Add section
• Not available in: header group, footer group

Settings

• Heading Text

  Optional. For example, press mentions or retail partners. Only show logos you have permission to use.

Blocks

Tips

• Only show logos you have permission to use.
• Upload logos in SVG or transparent PNG. Single-color versions look best on the dark default color scheme.

Email signup

An email signup form. Subscribers are added to your customer list with email marketing accepted.

• Can be added with Add section
• Not available in: header group

Settings

• Heading Text

  Default

  Subscribe to our emails

• Text Rich text

  Default

  Be the first to hear about new products and offers.

• Button label Text

  Leave blank to use the default.

• Alignment Dropdown

  Default

  Center

  Choices

  Left, Center

Subscribers are added to your customer list with the tag "newsletter" and "accepts marketing" enabled.

Tips

• Shoppers see a success message on the page after subscribing, with no extra app needed.
• The footer also has an Email signup block, so you don’t need both on the same page.

Social proof

Customer quotes with an author line.

• Can be added with Add section
• Not available in: header group, footer group
• Included by default in: Home page

Settings

• Eyebrow Text

• Heading Text

  Default

  What customers say

Blocks

Tips

• Only add real quotes you have permission to share. Blank quotes are hidden on your store and show a reminder in the editor.

UGC gallery

An image gallery with captions, for customer or community photos.

• Can be added with Add section
• Not available in: header group, footer group

Settings

• Heading Text

  Default

  In the wild

Blocks

Tips

• Ask permission before posting customer photos, and credit them in the caption.
• Add alt text to each image in Content > Files.

What's included

A checklist of what's in the box, with a title and short description per item.

• Can be added with Add section
• Not available in: header group, footer group
• Included by default in: Product (flagship)

Settings

• Heading Text

  Default

  What's included

• Text Multi-line text

Blocks

Tips

• List every physical item, including cables and tools. It cuts down on “is X included?” questions.

Product information

The main product area, with the media gallery on one side and blocks you can reorder on the other.

• Included by default in: Default product, Product (flagship)

Settings

• Show sticky add-to-cart bar Checkbox

  Appears when the main add-to-cart button scrolls out of view. Requires a Buy buttons block.

  Default

  On

Blocks

Tips

• Keep the Buy buttons block. Variant picker, quantity, add to cart, subscriptions, gift card recipient form and pickup availability all live in it.
• Line item blocks add custom fields (like engraving text) to the order. Add them to a product template used only by products that need them.
• Trust points are blank by default and hidden until you enter a real policy.
• The sticky add-to-cart bar appears on scroll and uses the same form, so options and validation still apply.

Product FAQ

Expandable questions and answers about the product.

• Can be added with Add section
• Not available in: header group, footer group
• Included by default in: FAQ page, Product (flagship)

Settings

• Heading Text

  Default

  FAQ

Blocks

Tips

• Answers open and close without JavaScript, and screen readers announce the open or closed state.

Product hotspots

An image with clickable hotspot dots. Shoppers select a dot to read about that part of the product.

• Can be added with Add section
• Not available in: header group, footer group
• Included by default in: Product (flagship)

Settings

• Diagram image Image

  Leave empty to use the product's featured image.

• Heading Text

  Default

  Product details

Blocks

Tips

• Set each hotspot’s position with the horizontal and vertical sliders. Preview on mobile, since the image gets smaller.
• Hotspots without a label are hidden. Each dot has a large tap area, works with the keyboard and is named by its label for screen readers.

Product recommendations

Related or complementary products, loaded after the page so it doesn't slow the first view.

• Can be added with Add section
• Only on: product templates
• Included by default in: Default product, Product (flagship)

Settings

• Type Dropdown

  Related products are generated automatically. Complementary products are chosen in the Search & Discovery app.

  Default

  Related products

  Choices

  Related products, Complementary products

• Heading Text

  Leave blank to use the default for the selected type.

• Maximum products to show Slider

  Default

  4

  Range

  2–10

• Columns on desktop Slider

  Default

  4

  Range

  2–5

Tips

• Related products are chosen automatically by Shopify.
• Complementary products are picked by you in the Shopify Search & Discovery app. The section stays hidden when there’s nothing to show.
• Add the section twice to show both types, as the default product templates do.

Product reviews

A home for your reviews app's block, with optional hand-picked quotes.

• Can be added with Add section
• Not available in: header group, footer group
• Included by default in: Default product, Product (flagship)

Settings

• Heading Text

  Default

  Reviews

Blocks

Tips

• Install a reviews app and add its block here. Until there’s an app block or a quote, the section only shows a hint in the editor.

Product specs

A two-column specifications table.

• Can be added with Add section
• Not available in: header group, footer group
• Included by default in: Product (flagship)

Settings

• Heading Text

  Default

  Specs

Blocks

Tips

• Use a consistent unit style, for example “1.2 kg” everywhere.

404 page

The "page not found" page, with a link back to shopping.

• Main section of its template
• Included by default in: 404 page

Tips

• Add a Featured product or Add-ons grid section below it to keep lost visitors browsing.

Blog post

A single blog post, with its image, author, date and content.

• Main section of its template
• Included by default in: Blog post

Settings

• Content width Dropdown

  Default

  Normal

  Choices

  Narrow, Normal

Tips

• Add alt text to the featured image of each post.

Blog posts

Lists the posts in a blog, with images, dates and excerpts.

• Main section of its template
• Included by default in: Blog

Settings

• Content width Dropdown

  Default

  Normal

  Choices

  Narrow, Normal

Tips

• Set an excerpt on each post for neat, even cards.

Cart

The full cart page, with product lines, quantity changes, discounts, an optional order note and the checkout button.

• Main section of its template
• Included by default in: Cart

Tips

• Turn on order notes in Theme settings > Cart.

Collection products

A collection page with an optional banner (image and description), filters, sorting and a paginated product grid.

• Main section of its template
• Included by default in: Collection

Settings

Banner

• Show collection image Checkbox

  Default

  On

• Image height Dropdown

  Default

  Medium

  Choices

  Small, Medium, Large

• Show collection description Checkbox

  Default

  On

Products

• Enable filtering Checkbox

  Customize filters with the Shopify Search & Discovery app.

  Default

  On

• Enable sorting Checkbox

  Default

  On

• Products per page Slider

  Default

  24

  Range

  8–48

Tips

• Set up filters in the Shopify Search & Discovery app. Turn filtering or sorting off here if you don’t need them.
• The banner image comes from the collection’s image in Products > Collections.

Contact form

The page content followed by Shopify's contact form (name, email, phone, message).

• Main section of its template
• Included by default in: Contact page

Tips

• Assign the “contact” template to your Contact page in Online Store > Pages. Messages go to your store’s sender email.

Collections list

Lists all your collections as cards.

• Main section of its template
• Included by default in: Collections list

Tips

• Add an image to each collection in Products > Collections so every card has a picture.

Page

Shows the title and content of a standard page.

• Main section of its template
• Included by default in: FAQ page, Page

Settings

• Content width Dropdown

  Default

  Normal

  Choices

  Narrow, Normal

Tips

• Add sections such as Feature grid or Custom Liquid under it to build richer pages without code.

Password

The password page shown while your store is locked, with your password message and a password form.

• Main section of its template
• Included by default in: Password page

Tips

• Edit the message in Online Store > Preferences > Password protection.

Search results

Search results with filters and sorting for products, plus matching pages and blog posts.

• Main section of its template
• Included by default in: Search

Settings

• Enable filtering Checkbox

  Customize filters with the Shopify Search & Discovery app.

  Default

  On

• Enable sorting Checkbox

  Default

  On

• Products per page Slider

  Default

  24

  Range

  8–48

Tips

• Search filters are also managed in the Search & Discovery app.

Apps

An empty container for app blocks, available on every template.

• Can be added with Add section

Settings

• Make section margins the same as theme Checkbox

  Default

  On

Blocks

Tips

• Use it for apps that add a block (reviews, wishlists, size guides) where the main product section isn’t the right place.

Custom Liquid

Paste Liquid or HTML for advanced custom content, such as an app snippet or an embed.

• Can be added with Add section

Settings

• Liquid code Liquid code

  Add app snippets or other Liquid code to create advanced customizations.

Tips

• Code pasted here isn’t checked by the theme. Test it on a copy of your theme first.

Cart drawer

The slide-out cart that opens when a shopper adds a product. It's always part of the theme layout, so you don't add it yourself.

• Built in

Tips

• Suggestions come from Theme settings > Brand > Add-ons collection, with the heading from “Cart cross-sell heading”. Items already in the cart are hidden, and up to three show at once.

Pickup availability

Supplies the in-store pickup details on product pages. It works behind the scenes and doesn't appear in the editor.

• Built in

Tips

• Pickup shows only when at least one location offers local pickup and has the variant in stock. See the Product page guide.

Predictive search

Supplies the search suggestions shown as shoppers type. It works behind the scenes and doesn't appear in the editor.

• Built in

Tips

• Turn suggestions on or off in the Header section with “Enable search suggestions”.